almost every day there are investors to visit the company, there are many media interviews row over." Shanghai wing code brand manager Xiao Juncheng told reporters describe their own happiness troubles. In spite of the two-dimensional code industry chain, Shanghai wing code has been low-key 6 years of struggle, the two-dimensional code can be rushed to fame or let the industry veteran, "some unexpected.
wing code suddenly busy in the two-dimensional code of this complex system is just the tip of the iceberg, which is hidden behind a huge feast of mobile internet.
6 years has never been the venture capital
The business model of
Shanghai wing code is not complicated at first glance: they help businesses like two-dimensional code as send text messages to mobile phone customers and merchants, to charge a service fee, the two-dimensional code plays a role of electronic documents, you can exchange for physical goods, discounts, tickets can also serve as a kind of supermarket card vouchers, or electronic membership card. Compared to the current message is relatively common electronic documents, two-dimensional code can carry much more information.
"and will produce messages to merchants, businesses get a bunch of manual data, less fortunately, much of it is difficult to handle, but produce a two-dimensional code, businesses only need to have a reading machine, information can be directly included into the computer, convenient and efficient." Shanghai wing code products department director Lin Jin explained.
The first gold
Shanghai wing code from the first to eat crab to big businesses, China Mobile and other operators and bank credit card department is one of the first customers in Shanghai wing code, because they all want to send points to customers, allow customers to exchange gifts. Since then, Shanghai wing code will gradually expand the business to gas stations, airlines, catering chain and department stores and other fields. Last year, they sent a total of nearly 100 million two-dimensional code information, carrying the transaction amount of more than 6 billion yuan.
let Lin Jin is quite proud of this, their own business model was established in the first year of Shanghai wing code allows enterprises to achieve a profit, but in 6 years, the company’s cash flow has been positive, and have never won the VC money.
, but now the two-dimensional code fire, has been in the air before the sound of Shanghai wing code is worried about the rapid change of the red sea blue
Lin believes that this seemingly simple business model, barriers to entry is not low. Our technical staff from the core banking system, so we are with the banking system level to build our system, which can ensure the customer information security of assets, because some of our electronic certificate is the high amount of valuable documents."
In addition to the
technology of the "hard power", Lin Jin said "soft power" is also very important.
"a bunch of information into the two-dimensional code is actually no technical difficulty, but what information into the two-dimensional code, how the most reasonable combination, consumers use the two-dimensional code, will leave the data, how to manage and develop the background of big data, the business is very high, in addition to the technical difficulty, but also the test.