Zhang Hang through the example of a "soul ferry" VR pilot film mentioned — many users love to watch this drama, so willing to try this "VR video" the soul ferry, users feel that this video is very fresh, but many users actually side and no VR box. "Many users will watch VR videos through browsers, which may differ from what many VR content makers expect."
‘s current investment boom in the TMT industry,
VC crazy money behind: a large number of funds to fund the line
talks about the pattern of IP conversion, and Starbreeze AB, a Swedish gaming studio whose executive director, Micke Hjorth, is also not
Iqiyi already has a layout in terms of VR content, not only has long opened a dedicated VR content channels, but also involved in homemade content. Zhang Hang, head of Iqiyi’s VR, mentioned a very interesting data in this sharing – "through data we found that when users viewed VR videos, 60s and 90s each had a very high jump rate."."
angel or seed stage access to financing is even more numerous. Institute of magic Institute for 90 Internet entrepreneurs after the "F90 incubator", only in the last month, invested 10 projects. Because it is seed period, the amount of each project is only 20-50 yuan, accounting for less than 10% of the equity interest of entrepreneurs. Lu Wei, founder and CEO of the school of witchcraft and entrepreneurship, thinks the future will be hotter. "We’re going to invest 200-300 projects a year next year."".
entrepreneurial circle of various financing news come and go, so that people itch. One of only thirteen people on-line IOS only a few days of vertical social networking site A announced a $100 million round of valuation of two times 1 years; the network financing valuation of nearly 800 million yuan; our financing for $70 million; haha carpool won millions of dollars B round of financing…. entrepreneurs joked, usually slightly reliable point of the project or entrepreneurs later, have a lot of VC waiting in the queue for money.
VR content and hardware has always been a "chicken first or egg first" problem. Zhang Hang also mentioned that the current stage is the best VR content is used to sell hardware, "we all remember the 4K store 4K Roasted Duck TV video, video content should be good cooperation with hardware vendors."
CRE Capital Partners Xiong Weiming of NetEase said the first funds this year to melt a new capital, generally the first year will take 40% of the money voted out.
venture circle entered the "national angel" and "everywhere VC" era, the high valuation of start-up companies come from?
The sea king
, the entire US economic recovery and opening of the listing window, also stimulated an investment boom. Red dot investment senior analyst Xie morning star analysis, the environment changed three factors directly affect the capital market investment boom. First, the market economy has fully recovered, investors holding optimistic attitude to the U.S. economy, the U.S. stock price doubled from last year to this year overall, the highest point in the end of March this year. Second, open the window; listing last year, there are 10 stocks listed in the United States, the first half of this year there are 8 listed, September will usher in the market value of the largest technology company listed Alibaba; third, market frontline funds are melting into a new sum of money, including IDG, Jingwei, Qiming, Shun, GGV, blue Chi, these funds need to be in two to three years will invest these funds out.
, which requires a platform for content and content, will quickly attract users to the VR Video – whether in the story or in the video.
"if the user jumps out of the box because they’re not interested, they can’t see any more of them behind."." Zhang Hang said VR content is different from the traditional drama video summary, his view is user retention in VR video on the very test grasp in content production when the details, which are different with traditional drama video, the latter may be through the slow twist to attract user retention.
data from the red point analyst collated data show that the country only from last May to August this year, there are 69 smart Hard Suits Inc or platform for financing, which does not include non disclosure of the enterprise. In addition, online education and Internet banking are also two of the most popular investment in the past two years.
according to 36 krypton statistics, in August 25th -31 days within a week, there have been 37 domestic and foreign investment and financing events, of which 28 domestic, 9 from abroad, in addition to 10 mergers and acquisitions.
mentioned IP, and Iqiyi may have some say – the company is creating IP through a series of online plays. Iqiyi mentioned that the latest homemade online drama soul ferry has reached over 5 million of its broadcasts.
VR initial practitioners should be how to make money, different industries have their own topic. In the VRplay virtual reality Industry Summit Forum held in December 10th, Iqiyi online video platform, lueco VR line store experience and Starbreeze games share the consensus view, using the IP content conversion is a very effective way to attract initial users.
too much hot money is the core.