Booking.com launches self-booking of excursions and attractions without the need to book a hotel room in advance

first_imgLike rival competitor TripAdvisor, and unlike Airbnb, Booking.com focuses mainly on mainstream tourist attractions. Airbnb, for example, relies on its activities on hidden concerts on ships or tours of farms in Sicily. The online agency Booking.com is expected to present an offer for ten European and Middle Eastern cities at a conference in Europe, which allows users to book excursions and attractions on their own without the need to book a hotel room in advance. Booking.com users can filter their searches for tours and activities by categories such as food and drink, nightlife, and family and entertainment offerings. After last year’s acquisition of software that offers travel and FareHarbor activities and the launch of an option to book activities in 150 cities, Booking.com has taken the next step in boosting the mainstream offering, Skift reports. Booking.com uses software from FareHarbor and others, such as Rezdy, to connect with tour operators and has direct contracts with service providers. ”We are deeply integrated into FareHarbor, drawing on the tangible but also intangible benefits of this application”, Said Papatla and added:”We don’t want to compromise the user experience we’ve established, so we’re picky about who we work with.” At JP Morgan’s investor conference, Booking Holdings CFO David Goulden spoke about the incentives to go beyond the focus on hotel accommodation. ”Even outside the accommodation framework, when we look at the strategy around connected travel, we believe that growth can be stimulated by combining services such as restaurant reservations or car rentals. This opens up new verticals for us like experiencesSaid Goulden. Part of the reason for separating attraction bookings from hotel bookings is that the tours attract locals or people who may have booked the rest of their travel elsewhere or from another service provider. “We launched this option due to requests from our users to improve the service”, Said Ram Papatla, Vice President of Global Experience at Booking.com, adding:”We learned a lot about how different customer segments explore a destination depending on length of stay and price. We also experiment with personalization and focus on price and availability in cases where the attraction is unique.” Booking.com believes that expanding offerings and activities is a way to provide customers with what they want. The pilot program, available in Amsterdam, London, Paris, Berlin, Rome, Barcelona, ​​Vienna, Prague, Edinburgh and Dubai, has been posted on the city’s website within Booking.com, offering options from tickets for the Madame Tussauds in Amsterdam to museum tours and bus and boat trips. All tour reservations come with instant confirmations; Tourists, whether domestic or foreign, can get their e-tickets after booking. Source: Shiftlast_img

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