Grow through digital marketing – Part one

first_img 30SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr I had the opportunity to visit with James Robert Lay recently. He is the CEO at Digital Growth Institute. Below is our Q&A. Check out Part Two of the story here Thursday, October 5, 2017.What is the Digital Growth Institute?We are on a mission to simplify digital marketing for banks and credit unions. We want to help financial institutions grow their digital presence from good to great. In the last 15 years, we’ve worked with over 450 financial institutions to do just that.How would you summarize the state of digital marketing as it relates to financial institutions?It could be a lot better. We’ve been tracking that very issue through our digital growth score. Unfortunately, financial institutions digital growth score has only increased about one percent each year. Today, the average score is 27% across the industry. We are seeing slow and incremental changes.What is interesting is there is no correlation between an institution’s score and its asset size. In some cases, the larger ones actually slow things down. Those institutions between $200 million and $1 billion in asset size are in a great position to grow their digital marketing. continue reading »last_img

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