High street brands popular for legal advice

first_img whatsapp High street brands popular for legal advice Show Comments ▼ whatsapp More From Our Partners Police Capture Elusive Tiger Poacher After 20 Years of Pursuing the Huntergoodnewsnetwork.orgFlorida woman allegedly crashes children’s birthday party, rapes teennypost.comBrave 7-Year-old Boy Swims an Hour to Rescue His Dad and Little Sistergoodnewsnetwork.orgRussell Wilson, AOC among many voicing support for Naomi Osakacbsnews.comMark Eaton, former NBA All-Star, dead at 64nypost.comA ProPublica investigation has caused outrage in the U.S. this weekvaluewalk.comAstounding Fossil Discovery in California After Man Looks Closelygoodnewsnetwork.orgKiller drone ‘hunted down a human target’ without being told tonypost.comNative American Tribe Gets Back Sacred Island Taken 160 Years Agogoodnewsnetwork.orgSupermodel Anne Vyalitsyna claims income drop, pushes for child supportnypost.comConnecticut man dies after crashing Harley into live bearnypost.comMatt Gaetz swindled by ‘malicious actors’ in $155K boat sale boondogglenypost.comSidney Crosby, Alex Ovechkin are graying and frayingnypost.comUK teen died on school trip after teachers allegedly refused her pleasnypost.com980-foot skyscraper sways in China, prompting panic and evacuationsnypost.comInside Ashton Kutcher and Mila Kunis’ not-so-average farmhouse estatenypost.comBill Gates reportedly hoped Jeffrey Epstein would help him win a Nobelnypost.comBiden received funds from top Russia lobbyist before Nord Stream 2 giveawaynypost.com Share WITH the implementation of the “Tesco law” looming, a new report from YouGov into the legal services sector provides positive news for big brands looking to diversify into this sector. It reveals that consumer willingness to seek legal advice from retailers or high street brands is high; 60 per cent of consumers would consider using consumer brands if they were to provide legal services as Alternative Business Structures (ABSs).The report sounds a cautionary note for legal services brands in a new era where brand is likely to carry a greater weight than in the past and the likes of Irwin Mitchell, only known by one in 10 as a legal brand, will have to compete with ABSs already established in banking or retail. These ABSs have the ability to channel loyalty data and current user recognition from their respective markets to consolidate their positions in the legal services sector.In this vein, YouGov’s report ranks existing banking/retailer brands in the context of their consumer appeal vis-à-vis the provision of legal services. For instance, 16 per cent would consider turning to Tesco for the purpose of receiving legal services; one in five consumers would choose banking giant Barclays; while the AA also rates highly with a score of 18 per cent. Interestingly, within sectors, the biggest correlation between interest in legal services and BrandIndex measures is with attention, so it is not necessarily what people think about a brand that is important in this context but the fact that they have knowledge of the brand. The chart shows Brandindex attention in the same order as legal services interest for Tesco (16 per cent interest), Sainsburys (10 per cent interest) and Waitrose (six per cent interest) and an identical pattern is seen in the banking sector.Stephan Shakespeare is chief executive of YouGov. Tuesday 15 March 2011 8:27 pm Tags: NULL KCS-content last_img

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